Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. Today, Samantha shares how she and her team at Go Fish Digital work with clients to understand the sensitive issue they’re facing and meet their goals.
Consistent NAPs get your business found — positive reviews get it chosen. Communicate this to your local SEO clients using owner responses, authenticity and honesty, rapid responses at a good pace, and more.
As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media.
When your agency encounters a client with a slew of negative reviews, it's a symptom of a bigger brick-and-mortar problem. But as a digital marketer, you're far from powerless when it comes to the in-store experience.
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When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.
On November 10, John Lewis' "Moz the Monster" campaign launched, rewriting SERPs and presenting a potential threat to our brand. Here's how we handled the crisis.
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
The way two brands reacted during Hurricane Matthew resulted in priceless positive media coverage for one, and a slew of one-star reviews for the other. Miriam Ellis shows how your local SEO strategy can go beyond your office walls to make your brand (and community) great.
What earns a business a 1-star review? Not all negative reviews can be avoided, but the way you handle the situation can hugely impact how many stars you earn. Miriam dissects exactly what goes into a bad review and how to deal with it — professionally.
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand.
Many local brands are leaving money on the table by choosing to ignore online reviews, which are great vehicles for brand building and reputation management, and serve as excellent customer retention tools.
Whatever services you provide, whether it be pizzas or hosting services, you should learn how to communicate with your audience, build up a positive image and react to negative reviews and comments of unsatisfied customers (or probably evil competitors!). This post focuses on some recent online reputation management tactics that can be useful for any website.
Under the new Google Plus Local system, reviews are sorted by default to display the "Most Helpful" as opposed to most recent, as they had been with Google Places. According to a recent field observation, this means that any review left by a verified Google Plus user is much more likely to be the first, and possibly only, review that your potential customer will read when searching on Google Local.