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Category: On-Page Optimization

Explore on-page optimization and its role in a larger SEO strategy.

  • MerlinLaw


    Our team's website is built in Word Press, but we use Hub Spot as our CRM. We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.

    | MerlinLaw
    0
  • ccw

    Unsolved

    wordpress homepage duplicate content noindex

    Hi, I have a large WordPress blog with thousands of posts. By default, the blog homepage contains the excerpt of each posts. As there are so many posts, the homepage is paginated(Totally 1341 pages) I use siteliner to check and find a lot of duplicate contents on the blog homepage. So, what should I do with it? Should I noindex the homepage and all the paginated pages accordingly? Thank you

    | ccw
    0
  • Damian_Ed 0

    Unsolved

    301 redirects https www server level rule redirect chain

    Dear community, I have the same issue with redirecting chain from http - https and then to https:// www.____
    In one of the previous opened discussions the solution given was: you'd update the server level rule to point directly to the end URL form.
    Re: 301 Redirect chain Are there any tutorials or resources available to help me properly implement this solution and resolve this issue? Tags: 301 Redirects, HTTPS, WWW, Server Level Rule, Redirect Chain Any tutorials how to do it properly to resolve this issue ?

    | Damian_Ed 0
    0
  • Colin12


    h1 headings on page seo

    Hi,
    I have an enquiry in relation to missing H1 headings. I am getting a number of these errors reported for collection pages where I am using a full width banner image at the top of the page with no visible description underneath. In these circumstances is it advisable to somehow include a H1 heading or can I ignore it? https://osullivanspharmacy.ie/collections/deep-heat

    | Colin12
    0
  • JCN-SBWD


    negative seo keywords inaccurate serp ranking ignored optimization

    I am experiencing an issue with negative keywords, but the “negative” keyword in question isn’t truly negative and is required within the content – the problem is that Google is ranking pages for inaccurate phrases that don’t exist on the page. To explain, this product page (as one of many examples) - https://www.scamblermusic.com/albums/royalty-free-rock-music/ - is optimised for “Royalty free rock music” and it gets a Moz grade of 100. “Royalty free” is the most accurate description of the music (I optimised for “royalty free” instead of “royalty-free” (including a hyphen) because of improved search volume), and there is just one reference to the term “copyrighted” towards the foot of the page – this term is relevant because I need to make the point that the music is licensed, not sold, and the licensee pays for the right to use the music but does not own it (as it remains copyrighted). It turns out however that I appear to need to treat “copyrighted” almost as a negative term because Google isn’t accurately ranking the content. Despite excellent optimisation for “Royalty free rock music” and only one single reference of “copyrighted” within the copy, I am seeing this page (and other album genres) wrongly rank for the following search terms: “free rock music”
    “Copyright free rock music"
    “Uncopyrighted rock music”
    “Non copyrighted rock music” I understand that pages might rank for “free rock music” because it is part of the “Royalty free rock music” optimisation, what I can’t get my head around is why the page (and similar product pages) are ranking for “Copyright free”, “Uncopyrighted music” and “Non copyrighted music”. “Uncopyrighted” and “Non copyrighted” don’t exist anywhere within the copy or source code – why would Google consider it helpful to rank a page for a search term that doesn’t exist as a complete phrase within the content? By the same logic the page should also wrongly rank for “Skylark rock music” or “Pretzel rock music” as the words “Skylark” and “Pretzel” also feature just once within the content and therefore should generate completely inaccurate results too. To me this demonstrates just how poor Google is when it comes to understanding relevant content and optimization - it's taking part of an optimized term and combining it with just one other single-use word and then inappropriately ranking the page for that completely made up phrase. It’s one thing to misinterpret one reference of the term “copyrighted” and something else entirely to rank a page for completely made up terms such as “Uncopyrighted” and “Non copyrighted”. It almost makes me think that I’ve got a better chance of accurately ranking content if I buy a goat, shove a cigar up its backside, and sacrifice it in the name of the great god Google! Any advice (about wrongly attributed negative keywords, not goat sacrifice ) would be most welcome.

    | JCN-SBWD
    0
  • JCN-SBWD


    seo tactics seo expert content optimization

    Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
    "royalty free music" | 11.5-30.3K
    "royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?

    | JCN-SBWD
    0
  • hans-keeren


    redirecting domain 301 redirect seo tactic

    What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?

    | hans-keeren
    0
  • Salman42552


    hello everyone, I have my 4-month-old blog, PA of the website is 17 yet DA is as yet 5. I don't have the foggiest idea how to expand the DA of the site. It would be ideal if you propose to me how to expand the DA of Site get best jigsaw Thanks

    | Salman42552
    1
  • younus_783


    on-page service

    Respected members, my question is that if I Wanna run a website that provide service like olansi do, But i need to know the On -page effect like How Can I make a plan to secure my position against my Service based competitor site?

    | younus_783
    1
  • TiagoPedreira


    schema schema.org

    What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out. ProfessionalService has been deprecated.

    | TiagoPedreira
    0
  • JCN-SBWD


    page grader optimisation keyword count keyword stuffing

    I've just published a detailed (3000+ words) blog post on AI music and what it means for musicians and artists. It is optimised for the term "AI music" and you can see it here: https://www.scamblermusic.com/ai-music-the-pros-and-cons-explained-by-ai/ When I search the source code of the blog post for "AI music" I see 19 references: code.png When I search the text in the browser window for "AI music" I see 12 references, yet when I run the Moz page grader to check my optimisation Moz downgrades the rating because it's counting 69 keywords: Moz.png I can't work out what Moz is seeing that I am not. Am I missing something really obvious, or is Moz just screwing up (something I haven't seen before with word count)?

    | JCN-SBWD
    0
  • SwankyApple


    We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?

    | SwankyApple
    1
  • ccw

    Unsolved

    duplicate content product page noindex

    Hi, I have a website containing 30 software products. Each product has an order page. The problem is that the layout and content of these 30 order pages are very similar, except for the product name, for example: https://www.datanumen.com/access-repair-order/
    https://www.datanumen.com/outlook-repair-order/
    https://www.datanumen.com/word-repair-order/ Siteliner has reports these pages as duplicate contents. I am thinking of noindex these pages. However, in such a case, if a user search for "DataNumen Outlook Repair order page", then he will not be able to see the order page of our product, which drives the revenue go away. So, how to deal with such a case? Thank you.

    | ccw
    0
  • mattsson98

    Unsolved This question is deleted!

    | mattsson98
    0
  • Safxmed


    on page optimization filter by category

    Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
    Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You

    | Safxmed
    0
  • jasparcj


    seo page rank google seo tactic search visibility

    I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?

    | jasparcj
    0
  • Kevin_P


    title tags on page optimization on-page meta data meta tags

    Let's say you're writing a homepage title tag like this: KEYWORD | BRAND and Google rewrites it as BRAND | KEYWORD From Moz and best practices, we believe that keywords closer to the beginning of a title tag may have more impact on search rankings. So, when Google rewrites the title tag, do you get the impact you would have made with the keyword being closer to the front? Or, does Google give you the impact you would have received with the keyword being at the end?

    | Kevin_P
    0
  • Ben-R


    sponsored content content optimization on-page seo

    Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
    Thank you in advance.
    Best,

    | Ben-R
    0
  • harry550


    Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..

    | harry550
    1
  • Granitebusters


    hire audit fix

    I am not sure if I am posting in the correct area here, but I am looking for someone I can hire to do an onsite audit and fix those issues. Thanks.

    | Granitebusters
    0
  • shinawebnavid


    Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
    There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?

    | shinawebnavid
    0
  • emrekeserr3


    403 errors crawl error

    My wordpress website has 162 crawl 403 errors. Based on what I read it means that the server is denying crawlers to access the pages. The pages itself will load so guessing it's just an issue with crawlers only. How do I go about fixing this issue?

    | emrekeserr3
    0
  • I-COM


    What would be the best schema markup to add to a case study? I am somewhere between choosing an 'article' or a 'review'. A review is not really right though, because it's not a customer leaving feedback, it's the company's take on their performance. Any opinions?

    | I-COM
    0
  • Markkc


    I know optimisation is now considered 'old hat' but like many old hats not only is it comfortable but it is (in my experience) still functional and working in ranking websites. Yes there are plenty of other drivers, but I still consider optimisation to be important, hence the question Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation? From my (limited in many ways) understanding this puts hundreds if not thousands of extra words on a page - so this must surely be reducing the amount of optimisation?  And then could it actually lead to a decline in rankings? Has anyone had any experience in this, I would love to use the Google Reviews plugin but just wanted to be sure first... Many thanks KT

    | Markkc
    1
  • AlexTL


    Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO.  I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?

    | AlexTL
    0
  • PageLogic


    The platform that built our website has, for some reason, put multiple page titles on all of our webpages: https://www.backyardadventures.com/ If you open this page and "View Page Source" you will see that there are 50 page title tags (). There is one with our actual page title, but there are 49 others that look like this: <title></span><span class="html-tag">lock</span><span class="html-tag"></title> or <title></span><span class="html-tag">bubbles2</span><span class="html-tag"></title> are just two of the examples.  The company said that because they are in  a svg tag () they are fine. The title tags show up on some of the Moz tools. Is this effecting our rankings?

    | PageLogic
    0
  • tohidpolymer


    Hi I write a json+ld script for star snippet in my website but not work in my first page. you can see it in this URL https://www.alibaba.ir when I googled my keyword "بلیط هواپیما" my competitor show with star snippet in SERP but my site doesn't show.

    | tohidpolymer
    3
  • Algorhythm_jT


    traffic onpage ranking factors downstream traffic

    I have a client that represents a few big brands but doesn't offer ecommerce capability onsite, they essentially send traffic to retailers and distributors that do sell their products online - they even point to an amazon store that they own. My question is, if they did offer ecom and the conversions took place on their site, rather than direct traffic away from them, would this impact on their rankings at all?

    | Algorhythm_jT
    0
  • GregDixson


    www3 crawl errors

    I have a site with a ton of errors... things including overlong titles, etc.
    Upon fixing some, they have then re-appeared in the next crawl report as www3. could anyone explain this simply?, and how I should approach the errors.. should I set to ignore the www3. or something else? thanks in advance

    | GregDixson
    0
  • ariawebdesignm


    snippet google

    Re: Star snippet not work I write a json+ld script for star snippet in my website but not work in my first page. you can see it in this URL https://taskmiran.com/ when I googled my keyword "خرید گوشی شیائومی" my competitor show with star snippet in SERP but my site doesn't show.

    | ariawebdesignm
    1
  • haapalatuomas


    rankings seo rankings seo on page optimization on-page

    Hello all. I have been working three months in my current job in the hotel industry. I have been publishing a lot of content to our website (mainly articles), which in general have been ranking well and really boosted our website traffic. The problem that I am facing, though, is the fact that our static pages' rankings are basically constantly dropping. Especially one of our main pages, which is this hotel page. I haven't been doing any real changes to the content, but the ranking (with keywords "hotelli helsinki" [Hotel in Helsinki in Finnish]) has plummeted from 13th position all the way down to 19th... What has been happening during these last three months is that we did change to a new domain and we have done all the redirections and also informed Google about this change through search console. I have also done some minor changes to the on-page content, such as changing the meta titles and descriptions as well as the page title and some of the text content to more natural ones instead of clumsy SEO texts and optimizing the images. This hasn't helped at all though and the rankings seem to steadily drop all the time. What would YOU do with this page? Maybe add more text content to the page to be more informative? All tips would be highly appreciated.

    | haapalatuomas
    0
  • fslpso


    seo audit google analytics

    Hi My website was infected with the malware. We have cleaned it and during the process we had to delete the cache. Now website is showing like this on the google. How can i fix this? 3e8e9111-eac7-4238-a691-9678542eb4cf-image.png Secondly, As i have lost all the ranking, how can i get back quickly? Please help Thanks in advance

    | fslpso
    0
  • Kingsmart


    I use some HTML 5 tags on my custom template.  I implement <header class="entry-header-outer"> Flavour & Chidinma – 40 Yrs 40 Yrs by Flavour & Chidinma </header> html code. h1 tag serves as the title, while h2 tag servers as the subtitle of the post. Take a look at it here: https://xclusiveloaded.com/flavour-chidinma-40-yrs/ I want to know if it's ok or should I remove the h2 tag. Guys, what is your thoughts?

    | Kingsmart
    4
  • Libra_Photographic


    redirect chain https

    I've got a redirect chain happening
    http > https> https.www. I can't find how to fix this one. My site is on siteground which forces the https at server level and then onto cloudflare. Anyone have any ideas?

    | Libra_Photographic
    0
  • DigitalProgress


    hamburger desktop nav menu seo rankings seo

    Hi There We are working with developers of a site redesign of an existing site. They are keen on a hamburger menu on the desktop, as well as mobile. Can I confirm if this will have any implications for the SEO rankings? Many thanks in advance for assistance

    | DigitalProgress
    0
  • amac7


    seo seo page treatment search page categorization

    I have quite a bit of blog information that can be searched, which results in "pages" that don't actually live anywhere. These are scanned by Moz and appear as poor page quality for speed, etc. How do I get the service to either ignore all of these or is there a way to treat them as a real page with content? As there are quite a few generated over time, I'd like to be able to capture them somehow. Thanks.

    | amac7
    0
  • JoelssonMedia


    designoptimizations cta html css

    We are a casino affiliations company, our website has a lot of the same casino offers. So is it beneficial to put the content over the casino offers, then do a CSS flex, reverse wrap, so the HTML has the page content first, but the visual of the page displays the casinos first and the content after? or just the usual i.e image the HTML as content first, and CSS makes offers come first?

    | JoelssonMedia
    0
  • Voopoo


    www to non www ssl

    Hello, when I try to access my website using www i would like it to redirect to non www but instead it shows a sal error message.

    | Voopoo
    2
  • LPantell


    seo tactics keywords

    Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?

    | LPantell
    0
  • annegretwidmer


    subdomains optimization

    Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
    Kasey

    | annegretwidmer
    0
  • webdropyyc


    meta tags seo

    Hello, I am doing SEO for my business website. I am trying to generate Meta Tags here
    https://webdrop.ca/seo-tools/meta-tag-generator What should I enter for "Search engines should revisit this page after ". We are not going to change content on daily basis. 7 Days or 30 days are good enough?

    | webdropyyc
    0
  • JCN-SBWD


    seo tactics mobile first indexing ecommerce

    When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.

    | JCN-SBWD
    0
  • LPantell


    seo tactics keywords

    Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

    | LPantell
    0
  • JohnBrown75


    My research indicates that applying an ItemList schema markup to our category pages is likely the best way to go. However, I've also ready that Google discourages schema markup on category pages. I'm just wondering if any of you have applied schema markup to your category pages and, if so, how did you do it? John,
    Essay Writer

    | JohnBrown75
    1
  • annegretwidmer


    urlredirect optimization

    Hi all, I am in the process of making small optimization changes to my site. I noticed Moz identified quite a few URLs that could be shortened. I intend to shorten these URLs and create 301 redirects to ensure website users land on the right page. My question is, will this change in URL damage rankings and engagement(assuming the URL remains content relevant)? I have read in some places that when creating URL redirects for a change in domain, people saw a dip in rankings and engagement. I, however, am not intending to change the main domain of the site, but rather the URL slug. Any thoughts?

    | annegretwidmer
    0
  • Billywig


    redirect help http

    I've gotten a few Redirect Issues that involve Redirect Chains, with the https:// version redirecting to the www. version and then redirecting to the right URL. Here is an example:
    Schermafbeelding 2021-12-07 om 11.04.32.png I've tried setting a direct redirect between the first and the last URL, but WordPress doesn't seem to allow that (it's overwritten). I've also tried checking the internal links to make sure that none of the links are the first one. They don't seem to be there. Does anyone have any tips on solving these Redirect Chains?

    | Billywig
    0
  • anavasis


    i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance

    | anavasis
    3
  • Crescent_Sense


    subdomain noindex

    One of my clients has a subdomain - docushare.***.edu (vs ***.edu) that they would like to not influence SEO.
    the question is: should they no -index these pages or remove as a subdomain? Thank You! jeremy

    | Crescent_Sense
    0
  • opiates


    We are getting ready to launch our redesigned WP site and were considering using NitroPack performance optimization plugin, until some of our developers started ringing the alarm. Here is what some in the SEO community are saying about the tool. The rendering of the website made with the NitroPack plugin in the Page Metric Test Tools is based entirely on the inline CSS and JS in the HTML file without taking into account additional numerous CSS or JS files loaded on the page. As a result, the final metric score does not include CSS and JavaScript files evaluation and parsing. So what they are saying is that a lot of websites with the NitroPack plugin never become interactive in the Page Metric Tools because all interactivity is derived from JavaScript and CSS execution. So, their "Time to Interactive" and "Speed Index" should be reported as equal to infinity. Would Google consider this Black Hat SEO and start serving manual actions to sites using NitroPack? We are not ready to lose our hard-earned Google ranking. Please, let me know your thoughts on the plugin. Is it simply JS and CSS "lazy loading" that magically offers the first real-world implementation that works magic and yields fantastic results, or is it truly a Black Hat attempt at cheating Google PageSpeed Insights numbers? Thank you!

    | opiates
    0
  • regineraab


    I can't seem to figure out how often our domain authority is updated - it seems random, do you know typically when this happens? Thanks!

    | regineraab
    0

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