Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Content Comprehensiveness : When Google says they prefer comprehensive, complete content, what does that really mean? Here we show you how to create valuable, quality content that helps you rank.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.
In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue.
Now, there are endless ways to use AI for all kinds of tasks, but as a marketer and an SEO, Ann shares the ways you can benefit from it for blogging, social media, and SEO tasks.
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for yourself.
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Business blogging is a good way to achieve “accidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. And yet, many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for anyone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy?
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.
In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you're developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact.
![How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]](https://moz.com/images/blog/banners/content-bd475af_2021-04-16-000336.png?w=1280&auto=compress%2Cformat&fit=crop&dm=1618531417&s=16258cc84dec8cbc5e2040c37c208935)
Lydia shares the content update process she and her team at Tao Digital Marketing used to generate great results for a client in the financial services niche.
On August 25, 2022, Google started rolling out the Helpful Content Update. Our resident search scientist and MozCast wrangler, Dr. Pete, looks at the results by comparing data two weeks on either side of the latest Google algorithm update.
Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away — it's also a legit marketing tactic that saves money and makes your users’ on-site experience smoother. In today’s blog, Ann outlines how to get started.
In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted in four simple steps: research, create, distribute, and optimize.
In this post, Rebecca shares the framework that her team at JBH uses to create hyper-niche and relevant digital PR campaigns that earn links on sites where your competitors aren’t found, and highlights the strategic importance of creating these gaps for SEO success.
One benefit of content syndication that marketers frequently overlook is the potential to improve a site’s SEO performance. But it’s difficult to test and implement a comprehensive syndication strategy, so there aren’t many resources about its SEO impact. In this case study, Amanda outlines the processes used by Stacker to syndicate content, and discusses the results of those efforts.
After working with a news organization and testing the learnings from that work on other sites, Chris and his team started to see the immense power that freshness updates could produce in SEO. In this post, he explains why the entire SEO community has underrated the concept of “freshness”, and how to start optimizing for it.